I. Korean image Through drama and music, the image of Korea has attained greater exposure to the world-wide audience. Hallyu makes foreigners feel a close connection with Korea and…
One of the primary causes for Hallyu outbreak was the adoption of media liberation in many Asian countries in the 1990s, which resulted in a favorable environment fostering…
The VANK has been dedicated to develop its own digital and public diplomacy programs (projects) for the last ten years. Here are our major projects.
1. Educate Korean members as the “Cyber Diplomats” and the “Honorary Ambassadors” to Korea
Anyone can be a public diplomat with enough education. Since 2001, we have educated our members to become cyber diplomats, who introduce Korea to the World. We make all members take the course that trains them to become cyber diplomats. Since 2002, VANK has educated our members with co-operated governmental organizations, companies, and ministries, who possess professional specialties in diverse fields. For example, we have worked with the Ministry of Foreign affairs, the Seoul Metropolitan Government, the Northeast Asia Foundation, and the Korea Tourism Organization, just to name a few. We have recognized the most distinguished members and educated about 5,000 Korean members as honorary ambassadors, who represent many areas, including Korean food, tourism, history, and territory.
Now, our members are representing Korea to the world.
2. Publish educational materials about Korea
Once we discovered that many foreign textbooks included distorted or wrong information, we sent emails to the authors and publication companies. Many of them told us that they could not develop the section on Korea further because they lacked information. So we published materials about Korea in various formats and sent them to the authors and anyone interested in Korea. We also shared our publications with our members who needed materials to introduce Korea to foreigners. According to our statistics, we have given out 1,000,000 world maps and other publications to our Korean and international members have visited about 110 countries to introduce Korea and listeners of our education programs.
3. Research strategies to introduce Korea by digital and new media
We take advantage of new technologies to introduce Korea to the world. Since we opened our YouTube channel in 2007, we have produced and uploaded 290 videos on Korean history, territory, culture, and other topics. We also use other social networking sites, such as Twitter and Facebook. To accommodate smart phones, we opened mobile-friendly websites, which became very popular among Koreans and foreigners.
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